Disneyland Paris and Avis have announced a new five year partnership that includes a sponsorship of the iconic Autopia attraction in Discoveryland.
https://anchor.fm/s/7618f58/podcast/rssAutopia will incorporate elements of Avis branding, such as a revamped signage and an Avis inspired corporate color palette for the display vehicle situated at the attraction’s entrance.
Avis will also open a new car rental location inside the Marne la Vallée – Chessy railway station, located directly by Disneyland Paris. The new location is set to open sometime this summer (2023).
In addition, Avis will provide additional discounts and perks to Disneyland Paris guests. Those who have park tickets or are staying at a Disneyland Paris Hotel will be eligible for discounts on their car rental.
By partnering with Disney, Avis can incorporate popular Disney characters and franchises in their advertising campaigns across Europe, with a particular focus on France, England, Spain, and Italy, which are the target markets for the Avis brand.
Autopia, a beloved ride first introduced by Walt Disney in 1955 at Disneyland Resort in Anaheim, California, is now present at three Disney Parks worldwide. The attraction has hosted various sponsors over the years including: Mattel (1992-2000), Esso (2002- 2007), and Ford (2007-2022).
Even though Autopia at Disneyland Paris shares a name with it’s international counterparts it has a unique theme. It is a retro-futuristic representation of the “Highway of Tomorrow”. Autopia is defined as a place where the city, nature, and highways coexist in harmony, and visitors travel through Solaria, which is represented by a metal structure that simulates skyscrapers.
The iconic Solaria sign and most of the storyline has sadly been removed over the years, converting it into a simple driving track, much like its American and Asian counterparts.
Are you looking forward to a refreshed Autopia? Let us know in the comments below.
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