Disneyland Paris has announced the release a collection of up-cycled accessories made out of the original tarp, used for the complete renovation of Sleeping Beauty Castle.
On September 9th, park goers will have the chance to purchase limited edition tote bags, duffel bags, briefcases and pouches that have been manufactured using the recycled tarp that covered Sleeping Beauty Castle throughout it’s renovation.
The collection will be sold at The Storybook Store, on Main Street U.S.A, Disneyland Park. Prices of items will range from €30 to €140. Limited to 2,300 items, the accessories have been handmade and entirely manufactured by Île-de-France based company BILUM.
“We are particularly happy to launch this one-of-a-kind collection dedicated to Sleeping Beauty Castle –the icon of our destination-which will allow our fans to take home an authentic piece of magic. Besides, this project is for us an opportunity to collaborate with a local French company that shares Disneyland Paris’ environmental and social values”, said Jean-David Marque, Merchandise & Retail Director at Disneyland Paris.
This initiative is part of Disneyland Paris’ ongoing commitment to reduce waste, protect resources, and support the local economy. Disneyland Paris partnered with BILUM to develop the collection. BILUM is a local SMB (small and medium-sized business) that specializes in the up-cycling of tarps and other materials to create unique goods.
Founder and director of Bilum, Hélène de La Moureyre said, “we are building the brands’ legacy using their own materials”.
BILUM partly collaborated with an ESAT (Establishments and Services of Assistance through Work -hosting people with disabilities) to develop Disneyland Paris’ collection.
Will you be picking up a piece from the up-cycling collection? Let us know in the comments below.
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